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Yesterday I was pleasantly surprised to see my Alexa rank became145,792. The night before it was some where in 233,00 range. My first thought was something is not right. So I went to Alexa.com and found out that they have changed their ranking system. And that new system is the cause of this new rating. Instead of ranking a website based only on the visits by the visitors who have Alexa toolbar installed, Alexa is now using “other sources” to determine website rank.

Alexa won’t provide any details on those other sources but this new ranking system will certainly helpnon-tech websites and I think the new ranking system will give a more accurate rank. Honestly, the older ranking system was skewed towards tech-heavy websites where most visitors would have the alexa toolbar installed.

So how did this new ranking system affect your Alexa rank? Do you even care about Alexa ranking at all?

 

If you are thinking of monetizing your new website you should consider imporving your Alexa rank. Most advertisers and advertising serives like Text Link Ads, Sponsored Reviews etc. use Alexa Rank to determine the worth of a link on your web site. Alexa rank is the level of traffic your site received from Alexa toolbar users. The better your Alexa rank is the better price you can get for publishing ads on your website. From Alexa website

What is Traffic Rank?

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

Fortunately, it is not very difficult to improve (manipulate) your Alexa rank. DoshDosh has a list of 20 suggestions to improve Alexa rank. I don’t recommend that you try all 20 of those suggestions. I tried following simple tricks and my Alexa rank improved within weeks.
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